Private label
Your brand.
A shorter road to market.
For brands that want to add a modern format quickly. We start from proven directions and adapt them to your brand.
How it works
Four steps to a product under your brand.
- 01
Choose a direction
Format and category — e.g. ODF Energy or hydration sticks.
- 02
Personalise
Flavour, colour, serving and signature details.
- 03
Packaging
Branded design and choice of pack format.
- 04
Production
A pilot batch, then regular supply.
Private label or custom?
Two routes. One team.
| Private label | Custom formulation | |
|---|---|---|
| Starting point | A proven direction | Your idea or formula |
| Time to market | Shorter | Longer — more R&D |
| Formula uniqueness | Personalised | Full |
| Best for | Quick portfolio extension | Flagship and innovative products |
Who it’s for
Private label works well when:
- you have a brand and community, and need a product
- you want to test a new format on the market
- speed to market matters
- you’re building a retail or e-commerce range
FAQ · Private label
Questions about private label.
Will the product be unique?
We personalise flavour, look, serving and packaging. For a fully unique formula, choose custom formulation.
Do you help with packaging?
Yes. Branded packing and packaging can be part of the project.
Your logo.
Our format.
Start with a brief — we’ll suggest a private label or custom route.
Start your project about 60 seconds