Custom formulation
A product that
doesn’t exist yet.
For brands creating their own unique product. We start with your idea, market and audience — and finish with a product ready for launch.
What’s included
What does custom formulation cover?
Concept workshop
Product goal, moment of use, positioning.
Formulation
A formula fitted to format and market.
Prototypes
Variants to compare and evaluate.
Testing & iterations
Parameters, flavour, stability — until it’s right.
Pilot & scale
Moving to full production.
Packaging
Final format and branded packing.
Product development
You’re not buying “50,000 units of production”.
You’re buying a process.
Eight stages, one team, one point of accountability — from the first call to a product ready for market launch.
-
01
Brief
We get to know the product concept, market, target audience and business goals.
-
02
Formulation
We develop a formula tailored to the chosen format.
-
03
Prototyping
We create the first product variants.
-
04
Testing
We check product parameters and iterate the formula.
-
05
Pilot
We move to a pilot batch.
-
06
Scale
We scale the solution to production.
-
07
Packaging
The product gets its final format and packaging.
-
08
Launch
You receive a product prepared for market launch — within the agreed project scope.
Formula
Clear rules from day one.
Formula ownership, confidentiality and exclusivity are agreed in the contract before work begins. We can also sign an NDA before you share details.
FAQ · Custom
Questions about custom formulation.
Do you sign NDAs?
Yes, we can sign a non-disclosure agreement before you share project details.
I only have a rough idea. Is that enough?
Yes. That’s exactly what this route is for — we lead the project from concept.
Let’s create something
new.
The brief is step one. It takes about a minute.